Using Scompler AI to Create and Optimize Your Topic Architecture

Scompler AI sets up a topic architecture of categories and topics that matches your organization's goals, audiences, and positioning, or reviews your existing topic architecture and suggests how to close its gaps. A clear topic architecture is the basis for planning your stories and articles.

To tailor its suggestions to your organization, Scompler AI reads your project, for example your existing categories and topics, personas, content strategy, and content models, as well as the company profile. It only asks about what it can't find there.

You can also start these tasks from any other page, for example from a topic card: in Scompler AI, click the list icon and select Build my Categories and Topics from scratch or Find the gaps in my Categories and Topics.

Set Up Your Topic Architecture with Scompler AI

To get suggestions that fit your organization, prepare some information before you start.

Preparation

Ideally, before creating your topic architecture, prepare any information that may help the AI understand your organization and communication strategy. Gather information about:

• Your organization:
  • What your organization does, its products/services, business model
  • Industry and category position (leader, challenger, niche)
  • Core competitive positioning (what your organization uniquely claims to own in the market)
  • Link to the corporate website
• Communication & business goals:
  • What communication is trying to achieve (brand awareness, lead generation, thought leadership, narrative change, customer retention, PR/reputation, investor relations, etc.)
  • The 3–5 core narratives your organization needs the market to believe
  • Top business priorities for the planning horizon (growth areas, new segments, product launches)
• Audience landscape:
  • Who your organization is targeting (roles, industries, segments)
  • Buying group composition (who influences, who decides, who uses)
  • Where your organization’s audiences are currently under-served
• Planning constraints:
  • Planning horizon (quarterly, annual, multi-year)
  • Upcoming major campaigns or events

Scompler AI suggests categories and topics that are tailored to your organization. If your project already has categories and topics, Scompler AI asks whether to replace, extend, or keep them before it suggests anything.

1. Navigate to Topics.
2. Click Scompler AI.
   Scompler AI opens.
3. Click Set up my Categories & Topics from scratch.
   
   Scompler AI checks your project and the company profile, and asks you questions in the chat.
4. Answer the questions by selecting one of the suggested answers, entering the information you prepared, or clicking Skip.
   
   Scompler AI suggests categories and topics in the chat.
5. If Scompler AI asks whether to prepare its suggestion, click the button below its answer.
   The Suggested changes panel opens.
6. Review the suggested categories and topics.

   You can't edit the suggested fields in the Suggested changes panel. To change a suggestion, describe the change in the chat. Scompler AI then shows the updated suggestions in the panel. Suggestions you didn't select stay in the panel, so you can still apply them later.

7. Optionally, clear the checkbox of each suggestion you don't want to apply .
   
8. Click Apply to workspace.

You have set up your topic architecture with Scompler AI. The new categories and topics are available under Topics. You can now create stories and articles for them.

Optimize Your Topic Architecture with Scompler AI

Scompler AI analyzes your existing topic architecture, shows structural weaknesses and strategic areas you don't cover yet, and suggests additional categories and topics.

This video takes you through the optimization. Alternatively, read the steps below.

1. Navigate to Topics.
2. Click Scompler AI.
   Scompler AI opens.
3. Click Find gaps in my Categories & Topics.
   
   The analysis of your topic architecture starts. If information is missing, Scompler AI asks you questions in the chat.
4. Answer the questions by selecting one of the suggested answers, entering your own answer, or clicking Skip.
   Scompler AI describes the gaps it found and suggests changes in the chat.
5. If Scompler AI asks whether to prepare its suggestion, click the button below its answer.
   The Suggested changes panel opens.
6. Review the suggested changes.

   You can't edit the suggested fields in the Suggested changes panel. To change a suggestion, describe the change in the chat. Scompler AI then shows the updated suggestions in the panel. Suggestions you didn't select stay in the panel, so you can still apply them later.

7. Optionally, clear the checkbox of each suggestion you don't want.
8. Click Apply to workspace.

You have optimized your topic architecture with Scompler AI. The updated categories and topics are available under Topics.

What Scompler AI Checks

Scompler AI reviews your topic architecture for the following:

• Categories with too few or too many topics
• Topics with too few or too many stories
• Topics without recent stories or articles, and topics whose timeframe has expired but that aren't archived
• Topics for each goal defined in your content strategy
• Topics that overlap in audience or theme
• Coverage of your personas and of the audiences defined in your content strategy
• Balance of content stages and classes across topics, for example too much sales-focused content