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Deprecated Social Media Metrics

Social networks sometimes stop providing a metric. Scompler keeps the values it has already saved, but can no longer update them. This article lists the affected metrics, the date they stopped updating, and which metric to use instead.

What This Means for You

  • Values that were already saved stay visible and don’t change anymore.
  • You can still add deprecated metrics as columns, for example in the Editorial plan. They are marked with an icon. 
  • For current values, use the replacement metric listed below.

 

Deprecated Metrics

Since Network Metric Use instead
15 June 2026 Facebook Reached (paid) Reached (total)
15 June 2026 Facebook Reached (organic) Reached (total)
15 June 2026 Facebook Unique Video Views Reached (total)
21 April 2025 Instagram Impressions Views
21 April 2025 Instagram Plays Views
8 January 2025 Instagram Video views -