Deprecated Social Media Metrics
Social networks sometimes stop providing a metric. Scompler keeps the values it has already saved, but can no longer update them. This article lists the affected metrics, the date they stopped updating, and which metric to use instead.
What This Means for You
- Values that were already saved stay visible and don’t change anymore.
- You can still add deprecated metrics as columns, for example in the Editorial plan. They are marked with an icon.
- For current values, use the replacement metric listed below.
Deprecated Metrics
| Since | Network | Metric | Use instead |
|---|---|---|---|
| 15 June 2026 | Reached (paid) | Reached (total) | |
| 15 June 2026 | Reached (organic) | Reached (total) | |
| 15 June 2026 | Unique Video Views | Reached (total) | |
| 21 April 2025 | Impressions | Views | |
| 21 April 2025 | Plays | Views | |
| 8 January 2025 | Video views | - |