Plan articles for your stories and add the necessary information to creating content without losing sight of your goals.
As with the story card, there are certain fields in the article card that are necessary for successfully developing a story and its respective content. Here you will find a similar navigation menu as in the story card - Info, Strategy, Access, Budget, Attachments and Tasks - plus four additional important tabs:
Tip: in the tab "Strategy" you can activate strategy parameters which are important for the production of the respective content type.
E.g. Text length, keywords, structure, etc. Activate the required parameters, click on the "Article" tab and then on "Checklist" on the right-hand side of the editor. Here you will find the parameters you have just activated as a checklist. When these parameters are fulfilled, you can put a tick in the box on the left to document the progress.
Article
In the article tab, you can draft your article, add the link to a document or upload the final document. You can also create a draft in your WordPress site from here.
The Article Editor for standard articles offers many options for creating articles and adapting the editorial content to your wishes. Here you can format the text, add tables, images and links, add comments or special characters, work on the same text with several people simultaneously and view the changes in real-time. Under the three-point symbol, you will find a tool to search a word in the text and replace it automatically with another word.
Social media posts offer a customised editor with additional social media functions as well as corresponding post previews.
Workflow
Click on the tab "Workflow" and adapt the workflow to the respective content type. When using workflows, it is important to first define the team functions and roles in the strategy.
After you have defined the appropriate workflow for the content type, click on "Select team" and assign the tasks of each phase to a person or team and set the desired completion date by "Select due date".
Promotion
Plan the promotion of your articles and keep an eye on your social media campaign. Enter the link of the article you want to promote along with the date. Below, you will see four sections where you can select the content types to be produced and published for promotion on the same day, the following day, 8 days later or on a date of your choosing. The promotions can only be selected once you have set a deadline for your article.
Status
Quickly change the status of the article by clicking on the green button (this is the current status) in the article tab.
A pop-up will be opened, in which you can tick off the workflow steps, approve the article, publish it, or change its status to "Archived" or "Deferred" using the toggle buttons at the bottom.
You can also change the status on the Workflow tab, as mentioned above. At the bottom of the workflow, you will find the toggle buttons to archive or defer.
