Review the success of your campaigns, stories and topics by measuring the performance of the content published. You can find all the important KPIs of the online posts in one place.
Scompler shows you the KPIs of the articles published in each topic and/or story: including the total number of articles published on each channel, total engagement, reach, total organic and paid reach, total number of likes, comments, shares, etc. With the help of this data, you can make a detailed analysis of your topics and communication activities in Scompler.
To access this data, open the relevant story or topic and click on the “Data” tab. Here you will find the "Analytics" subtab and below it the performance data of each channel on which content was published. (Blog articles, Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.). Activate the option "Detailed View" to display the data of each channel.
Note: For the tab to be displayed in the topic and story cards, administrators should activate the tab under "Topic Popup" and "Story Popup" for the relevant user groups.
Tip: Create a good overview and check the KPIs of your stories and topics. Click on the settings wheel at the top right of your topic plan and select the option “Advanced settings”. In the pop-up window, click on "Column Topics" or "Column Stories" and add the desired parameters from the "Performance Summary" group.
You can hange the sorting of the topics by clicking on the settings wheel again and sort by topic to get a better overview of the KPIs. If necessary, you can save the view and open it again later.
This feature gives you a good overview of the performance of your topics and stories in Scompler and helps you to make necessary adjustments in collaboration with your team to create better content.
Tip: In the "All topics" and "All stories" views, you can activate the filter "Performance data" to display only the topics or stories that contain data.
