Which articles can I publish on the social media channels?

Learn what types of articles and elements are supported by each social media channel for publishing from Scompler.

In order to automatically publish social media articles on your social media channels from Scompler, these articles must meet the requirements of each channel. Below you will find the supported article types. Please also pay attention to the formats of included files for successful publication.

IMPORTANT: To publish, Scompler accesses the corresponding channel interface.

The requirements and supported formats that channels allow through these interfaces sometimes differ considerably from the available options when publishing directly on the platform.

The requirements for successful publishing from Scompler are set by the channel itself. Scompler cannot influence this.

Some networks offer different interfaces, so other tools with a different advertising budget or a longer business relationship may have different restrictions.

We regularly review the options offered to us to expand our offering as network specifications change.

Facebook

Instagram

  • Text: It is possible to enter a text of maximum 2200 characters with 30 hashtags and 20 mentions.
  • Image and Carousels: Maximum 10 images or videos. You can find more information on the permitted formats here.
  • Reels: Videos have been automatically uploaded as reels by Instagram since summer 2022. Please use the "Reel" tab in Scompler to upload videos. Videos for IGTV are not supported as the interface does not allow this. You can find more information on the permitted formats here.
  • Story: One video or image file at a time, which will be deleted after 24 hours. The post link cannot be linked to the planned article. You can find more information on the permitted formats here. Import optional.
  • Collabs: Available for images, carousels and reels. Not available for stories. A maximum of three collab partners per channel. Suggestions are not included. Read more here.

Note

  • Posts are only allowed for business accounts.
  • The Instagram account must be linked to a FB page.
  • No more than 25 posts per day per account.

 

X (Twitter)

  • Text: It is possible to enter a text of maximum 280 characters. Hashtags and mentions are possible as long as the number of characters is not exceeded.
  • Image and video: Images and videos can be added.

LinkedIn

TikTok

  • Text: Description text with a maximum of 2200 characters. Video required.
  • Video: As a video post, duet or stitch. The preview image of the video can be customized. You can find more information on the permitted formats here.